Business Builders · Internal Call Prep

North Metro Church
Quarterly Strategy Call

Wed, July 22, 2026 · 2:00-3:00 PM ET (prep block 1:00 PM) BB: Jay · Mary · Brandon · Jared NMC: Zach Benson (Design Dir.) · Matt Solik (Dir. Digital Strategies)
Name check: Executive Pastor is John Maggard (not on this invite). Matt's last name is Solik, transcripts sometimes garble it as "Solazzo" (that's Mary's last name). Campuses: Barrett / West Cobb and Sewell Mill / East Cobb.

1Account Snapshot Status: Green · "Very Happy"

$4,500/mo
Growth Partnership · $54k/yr, paid in full Mar 12 · renews ~Feb 2027
$64k
Total revenue to date ($10k Blueprint + $54k Partnership)
14/14
Consecutive weeks of YouTube Shorts delivered, zero misses
2 of 4
Quarterly app builds shipped · Q3 gets decided on this call

Jay is the named chief strategist on this account (June 23 Level 10). Quarterly 2-hr consulting with Jay is a contracted line item. App build track: Q1 Invite Tool ✅ · Q2 Sermon Search ✅ · Q3 TBD · Q4 Annual Report micro-site.

2Wins to Lead With Last 90-100 Days

🚀 Sermon Search is LIVE, sermons.northmetro.org

Launched 7/16. AI Q&A over sermon transcripts with timestamped clips, graceful handling of sensitive questions, admin dashboard, under $0.01 per query, auto-ingests new sermons. In the site nav and YouTube About. Client reaction: excited.

📈 YouTube momentum

42.6k views in the first 30 days of Shorts (April) → 2,017+ subscribers and ~9x baseline views by late June. Standout: Becky's Mother's Day teaching (first solo female speaker) with 110% retention.

🔍 SEO foundation

38 keywords on page 1 as of May (all branded terms #1). Search Atlas onboarded 6/23. Q2 technical and GBP optimizations completed.

🎯 Focus + polish

Branded caption template built in Opus per Zach's request (Lincoln using it). Facebook streaming discontinued, blogs shelved (Jay's call), old Vimeo keyword archive sunsetting naturally.

3Verify Before the Call Exposure · Ask at 1PM Prep

Six things to confirm with Mary / Jared / Brandon

  • Did the congregation email announcing Sermon Search actually send?Task marked complete 7/16, but no record of Zach's approval or a send. Due date slipped six times. If it didn't send, reframe as a launch-plan item.
  • AI security one-pager promised to John on Apr 1 (for his Apr 20 board meeting).Zero outbound email to northmetro.org since Apr 1, so almost certainly never delivered. Quietly ship it this week or fold into the Q3 AI workshop.
  • Q3 SEO tasklist is completely empty, three weeks into Q3.Keyword strategy + Search Atlas heatmap untouched since 5/26. Only the March SEO report PDF exists (no Apr/May/Jun). Q2 subtasks were bulk-closed in one minute; get Hope's specifics.
  • Zach's open asks from May 28: geographic / 5-mile-radius analytics and campus heat maps.Status unknown. The Q3 analytics dashboard proposal answers this directly.
  • Feedback on Matt Solik's job description (John's Mar 24 ask).Skim the doc before the call, it doubles as prep for Matt, who is effectively onboarding as our new point of contact tomorrow.
  • Blueprint KPI math: paper target is 5,000 YT subs by end of Q3, actual is ~2,130. Texting relaunch (Priority 2) never started.Own it proactively with a revised trajectory, don't let them find it.

4Likely Questions & Answers

"What did we get this quarter?"
Sermon Search live, 14 straight weeks of Shorts, 9x YouTube views, 38 page-1 keywords, caption branding, Search Atlas onboarded. (Section 2.)
"What about the sermon page we already had?"
/messages stays as the canonical archive; sermons.northmetro.org is the discovery layer on top. Recommend cross-linking ("Can't find it? Ask the search tool") rather than killing either. Raise this before they do.
"What's Q3?"
That is the purpose of this call: goal-setting was explicitly postponed from May 28 to late July. Bring the menu in Section 5.
"How do we get more people finding us?"
The audit's local SEO story: North Metro is invisible for "churches in Marietta GA" while 5+ competitors rank. Cheap, high-leverage fix stack ready to go. (Section 6.)
"Matt is taking over digital. How do we work together?"
Propose a standing 1-on-1 with Matt plus the tool-exchange / Claude Code session Jay offered Apr 1. Consider the in-person Georgia session the team floated 7/16, warranted at $4.5k/mo.

5Forward Vision: Q3/Q4 Menu

PlayWhy / WhatBasis
Q3 App: Analytics DashboardStrongest Q3 build candidate: directly answers Zach's geographic-analytics ask and the Blueprint's promised dashboard. Alternatives: visitor follow-up app, group finder.Contract
Content Duplication SystemAlready teased internally, client is excited. One sermon → Shorts, email, social, devotional content weekly.Promised
Q3 SEO Cycle Kickoff10 target keywords, Search Atlas heatmap, restart monthly SEO reports (stopped after March).Contract
Texting Relaunch (Clearstream)Blueprint Priority 2, never started, 3,000-subscriber target. Commit for Q3 or formally re-scope.Promised
Q4 Annual Report Micro-siteContracted. Tee it up now so December isn't a scramble.Contract
Local SEO OverhaulHomepage title is literally "Home | North Metro Church." Rewrite titles/metas, single H1s, canonicals, campus pages for "church in West Cobb / East Cobb," Church schema. Highest leverage, lowest cost.New Vision
Google Business Profile ProgramVerify both campuses have optimized listings; review push (4.8★ but only ~140 reviews); weekly GBP posts; clean up stale Kennesaw YellowPages listing.New Vision
YouTube Packaging Fix1,117 videos but 2.13K subs; Shorts at 22-282 views. Hook-first format, titles/thumbnails, subscribe CTAs, fix channel description (omits Thursday service + Sewell Mill).New Vision
Plan-a-Visit Conversion UpgradeReplace soft "Contact Us Today" with a real Plan Your Visit form (campus, date, kids ages), parking details, Sewell Mill programming clarity.New Vision
Website Upgrade + Integrated SearchJay's own Jun 6 idea in Teamwork: rebuild the site with the search system built in, upgrade the overall online look. The natural big-swing upsell.Big Swing

⭐ Recommendation: Full Website Redesign Within the Next 12 Months

  • Why now: the current Craft CMS site has good bones (StoryBrand messaging) but is capping everything else we do: invisible for non-branded local search, weak title/meta structure, no real plan-a-visit conversion form, and the Sermon Search lives on a bolt-on subdomain instead of being woven into the experience.
  • What it unlocks: Sermon Search and the invite tool integrated natively, campus-specific pages built for "church in West Cobb / East Cobb," a true Plan Your Visit funnel, an upgraded overall look, and a foundation for the Q4 annual report and future app builds. This extends Jay's June 6 concept already logged in Teamwork.
  • Suggested path: pitch the concept on tomorrow's call as the 12-month north star → scope and proposal in Q3 → design and build across Q4 2026-Q1 2027 → launch ahead of Easter 2027, the highest-traffic moment of their year.
  • Positioning: frame it as the capstone of Year 1 ("build & launch") rolling into Year 2 ("improve & maintain"), not as an extra cost. It also creates the natural renewal conversation before the ~Feb 2027 partnership anniversary.

Internal only: May 30 expansion brief has ~$132k weighted plays never pitched (SMS $18k, giving engine $30k, Steel Mill campaign $24k, testimonial video $36k, AI enablement $24k). Don't pitch cold tomorrow; the dashboard + local SEO + website conversation is the on-ramp. Quick fixes to just do: dead Apple Podcasts footer link (404), Church Center subdomain titled "Home" in branded search, verify duplicate Instagram @nmetrochurch (main is @wearenorthmetro, 7.2k).

6Online Presence Audit

What's Strong

  • Clean StoryBrand homepage: "We help people find & follow Jesus" + twin CTAs
  • Service times + Plan a Visit prominent; content fresh through July 19
  • Sermon Search shipped, in nav, linked from YouTube
  • 4.8-4.9★ Google, 96% recommend on Facebook (368 reviews)
  • Consistent weekly video output incl. Shorts + livestreams
  • Instagram @wearenorthmetro active: 7.2k followers

What's Weak

  • Zero organic page-1 presence for "churches in Marietta GA" (5+ competitors rank)
  • Wasted title tags, duplicated meta descriptions, no canonicals, multi-H1 pages
  • YouTube: 1,117 videos, only 2.13K subs; Shorts at 22-282 views
  • Plan-a-visit page has no real conversion form
  • Sewell Mill campus under-represented everywhere (site meta, YouTube, listings)
  • Dead Apple Podcasts footer link (404)

Not verified (login/tooling limits): live knowledge panel + GBP posts/photos, IG/FB posting cadence, Core Web Vitals.

7BB Housekeeping Internal Only

  • HubSpot: no activity logged since Feb 26 on a $4.5k/mo retainer. Merge "North Church" contact into John Maggard; duplicate Maggard record has typo email (jmagggard@). No renewal-date property on the $54k deal.
  • SEO reporting: monthly PDFs stopped after March. Restart the rhythm.
  • Q2 blog calendar: 6 topics still "Pending Topic Approval" though blogs were shelved. Formally close or revive.
  • Tools: claude.ai Teamwork connector needs reconnecting (local Teamwork MCP works fine).
Sermon Search Invite Tool Blueprint Doc Partnership Scope Matt Solik Job Description Drive Client Folder